Why Product Marketing Matters

In today's competitive retail landscape, product marketing is not just about making sales; it's about creating a brand image and experience that resonates with consumers. Effective product marketing ensures that products are presented in the best possible light, making them more attractive to potential buyers. This approach not only increases sales but also boosts return on investment by enhancing brand visibility and customer loyalty. Research and case studies have consistently shown that strategic product marketing can lead to significant improvements in sales performance and customer engagement. For further insights, you can find some resources that showcase the impact of effective product marketing in our Very Good Blog: The Impact of Product Presentation on Sales.

Introducing Top Shelf Marketing

Top Shelf Marketing is a premier product marketing service designed to elevate your products' retail presence and drive sales by ensuring they are presented in the most appealing manner. Our team of experts specializes in a range of services tailored to bring more value to our customers and their product lines.



Shelf Appearance:

Face and straighten product lines.
Perform essential housekeeping duties.
Maintain Plan-O-Gram (P.O.G.) integrity for organized and appealing shelves.
Restock shelves with merchandise from overhead and the stockroom, facilitating easier purchasing decisions.


Ensure products are appropriately labeled.
Utilize Point of Purchase (P.O.P.) materials as per your stores specifications to help products stand out.
Provide critical information to customers, reinforcing positive buying decisions.

Displays, End Caps & Cross Merchandising:

Arrange products according to promotional date ranges.
Create a special purchase image and perceived value, leading to greater product turnover.
Implement cross merchandising techniques to utilize "tie-in" sales opportunities.

Merchandiser Engagement:

On arrival, merchandisers sign in and introduce themselves to the store manager, addressing any concerns.
Post-service, provide a detailed explanation of completed duties to the store manager.
Fill out call reports with details of performed duties, time spent, and replenishment needs.

Inventory and Stock Management:

Use a computer program for organization and tracking of out-of-stock items, inventory issues, and task management.
Perform an exit survey to ensure all tasks are completed and store conditions meet VGsupply standards.

Accountability and Reporting:

Maintain records of service calls, including the date, employee name, store location, tasks completed, and hours spent.
Use performance reports for accountability and continuous improvement.

Why Choose Top Shelf Marketing?

With Top Shelf Marketing, you're not just getting a service; you're investing in a partnership that values your brand and image as much as you do. We understand that you can't sell what you don't have, which is why our comprehensive approach to product marketing covers everything from shelf appearance to inventory management, ensuring your products are always ready and appealing to your customers. Let Top Shelf Marketing be your guide to a more profitable retail experience. Contact us today to learn how we can elevate your products and drive your sales to new heights.